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Past Speaker: Mike Richey, The Yellow Pages
Mike came and spoke to us about online marketing. While I was unable to attend the meeting, my understanding is he talked about Local Places (on Google), Local Listings on Bing, etc. While not every category has a "map" available - on really popular searches Google has done away with the map feature, every catagory has a Local Place and you should definitely list your business.
There are many tricks to get your business listed higher in the rankings, from having your clients write reviews, to paying for AdWords. I am sure you learned a great deal form Mike's presentation.
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